The Foundry Architype Collections came about because we were asked if we would continue to design headline typefaces. We had done so many headline typefaces between us in the past, for other type manufacturers, that we felt we had to have very good reason to do any more. The idea came to fruition after we had visited a degree show at Freda’s college where she had studied graphic design. We were in the local pub discussing the student work when we came up with the concept and name for the collection.
Our mutual interest in certain twentieth century art movements, particularly the Bauhaus, combined with an idea to release typefaces that also had an educational input, provided the impetus. We decided to research, develop and produce digital fonts of experimental alphabets from the early years of the European avant-garde.